Post by account_disabled on Feb 24, 2024 4:37:33 GMT
The goals - branding or performance. Branding It focuses its activities on increasing brand awareness and strengthening its image. In a programmatic campaign with such a goal, it is worth starting by selecting the appropriate target group that may be interested in our message. It is good not to limit the pool of potential recipients and to act broadly enough to allow for the free implementation of the budget and, above all, to increase the possibilities of optimizing the campaign. The success of this type of campaign is often the reach itself unique advertising views , but we also measure it with indicators related to the visibility.
Of the banner e.g. viewability rate or brand exposure or user involvement in communication engagement rate or video completion rate .To stand out from other advertising creations, we can achieve the image goal using rich Turkey Mobile Number List media creations, and when our message is diversified - dynamic creations mentioned at the beginning of DCO . Performance Its purpose is to obtain specific actions - most often sales, but also leaving data in a form or participating in a competition. Before we start this type of communication, the final action conversion and all the steps that the user must take on the way to it micro-conversions are tracked measured.
This is necessary to launch the main element in this type of campaign - retargeting e.g. communication to users who have added the product to the cart but have not yet purchased it . ADVICE Additionally, the group of current customers collected in this way can be enriched with potential customers - e.g. using look-a-like modeling an algorithm that searches for users similar to the base group . The effect of a performance campaign is most often measured by the CPA cost per action metric. In the case of e-commerce activities, it is worth comparing advertising costs to the value.
Of the banner e.g. viewability rate or brand exposure or user involvement in communication engagement rate or video completion rate .To stand out from other advertising creations, we can achieve the image goal using rich Turkey Mobile Number List media creations, and when our message is diversified - dynamic creations mentioned at the beginning of DCO . Performance Its purpose is to obtain specific actions - most often sales, but also leaving data in a form or participating in a competition. Before we start this type of communication, the final action conversion and all the steps that the user must take on the way to it micro-conversions are tracked measured.
This is necessary to launch the main element in this type of campaign - retargeting e.g. communication to users who have added the product to the cart but have not yet purchased it . ADVICE Additionally, the group of current customers collected in this way can be enriched with potential customers - e.g. using look-a-like modeling an algorithm that searches for users similar to the base group . The effect of a performance campaign is most often measured by the CPA cost per action metric. In the case of e-commerce activities, it is worth comparing advertising costs to the value.