Post by account_disabled on Dec 30, 2023 5:06:30 GMT
Adverty AB has unveiled a new agreement with global media and technology company Verizon Media , a division of Verizon Communications Inc., which features a trusted media ecosystem with premium brands and industry-leading technology platforms. Integration with the Adverty platform will allow Verizon Media's many advertisers and audiences to access Adverty's advertising inventory at scale . Adverty will connect to Verizon Media's SSP (Sell-Side Platform) , so its advertising offering will reach a broader audience within games (in-game), thus maximizing brand visibility and publisher monetization . As the leading in-game platform for advertisers, agencies and content creators, Adverty's announcement means Verizon Media customers and partners will be able to effectively deploy in-game advertising .
For its part, Adverty will benefit from the growing number of companies seeking to advertise in games through Verizon Media Ad Platforms: a DSP that allows advertisers to plan, buy and measure campaigns Phone Number List in premium content environments and on all digital screens, including mobile , video, connected television, DOOH (Digital Out of Home) and OTT (Over the Top) through the main consoles and in-game advertising. « We have seen a strong demand for advertising opportunities in the gaming sector . Video game advertising, which is still in its infancy, will experience enormous growth in the coming years and this advancement is a very important milestone for the Adverty industry,” explained Niklas Bakos, CEO and founder of Adverty.
Verizon Media also has its own DSP, which makes this partnership and integration especially interesting .” There is growing belief that our in-play and in-menu formats are the ultimate in non-intrusive brand advertising within the growing gaming industry ," added Bakos. “Our mission is to help people be informed and entertained, enabling them to communicate and transact, while creating new ways to connect for advertisers and media partners,” said Kri Carlet, VP International Sales at Verizon Media . “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and revolutionizing the next generation of content creation and engagement. We look forward to turning Adverty's premium gaming advertising opportunities into a new channel for our clients . “It is a great opportunity for brands to connect with their audiences in an attractive and expanding environment.”
For its part, Adverty will benefit from the growing number of companies seeking to advertise in games through Verizon Media Ad Platforms: a DSP that allows advertisers to plan, buy and measure campaigns Phone Number List in premium content environments and on all digital screens, including mobile , video, connected television, DOOH (Digital Out of Home) and OTT (Over the Top) through the main consoles and in-game advertising. « We have seen a strong demand for advertising opportunities in the gaming sector . Video game advertising, which is still in its infancy, will experience enormous growth in the coming years and this advancement is a very important milestone for the Adverty industry,” explained Niklas Bakos, CEO and founder of Adverty.
Verizon Media also has its own DSP, which makes this partnership and integration especially interesting .” There is growing belief that our in-play and in-menu formats are the ultimate in non-intrusive brand advertising within the growing gaming industry ," added Bakos. “Our mission is to help people be informed and entertained, enabling them to communicate and transact, while creating new ways to connect for advertisers and media partners,” said Kri Carlet, VP International Sales at Verizon Media . “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and revolutionizing the next generation of content creation and engagement. We look forward to turning Adverty's premium gaming advertising opportunities into a new channel for our clients . “It is a great opportunity for brands to connect with their audiences in an attractive and expanding environment.”