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Post by account_disabled on Jan 14, 2024 4:54:36 GMT
Strategy when we don’t know the target cost per conversion. There may be several situations like this We start a campaign on a completely new ad account We start a new campaign with a completely new service New conversions Or we operate in a short period of time For example we start a weekend campaign. There may be many more examples. This strategy is worth using when we want to achieve the highest possible number of conversions within a set budget. Compared to Maximize Conversions Goal CPA is a less automatic strategy but it can help Middle East Mobile Number List optimize ad costs for specific goals. Target CPA is a great strategy for advertisers who know what their CPA has been to date or know how much value. They are getting from a specific conversion and how much they are willing to pay for it. Target CPA can also help advertisers reduce their cost per conversion. For example, if the optimal conversion rate is PLN and so far we have paid PLN for conversions, it is worth testing a target CPA strategy. When and How to Use the Above Strategies Let’s imagine a situation.
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